Bollywood’s clout couple: Ajay-Kajol
Posted by: nehagirnarsoft on: February 28, 2009

In: Uncategorized Comment!

The two are beautiful, gooey-eyed and forever in love. The picture perfect, real-life Bollywood couples have emerged as the most desirable brand ambassadors and seem set to test the motto that real-life couples do not sizzle on the silver screen. Among these star couples, the Ajay-Kajol jodi is undoubtedly the most visible one. They are the ones who set the trend of endorsing products together. They make a neat Rs.80 million to Rs.90 million per ad.Looking at them, it becomes clear that being in love and flaunting it was never so lucrative. For advertisers, married real-life Bollywood couples are a picture of happy matrimony which is highly sellable. Advertisers already swear by the pull factor of casting such couples and are willing to shell out unheard of amounts to rope them in.

The box-office performance of their releases like U Me Aur Hum, Ajay‘s directorial debut in which he stars with wife Kajol, has definitely had a reverse effect on their status in endorsement world. If it would have been a hit, producers and big brands must have stood in queues outside the dwelling place of the perfect duos. With Ajay appearing on a reality show along with Kajol and mother-in-law Tanuja, they just wanted to start yet another trend.

Ajay Devgan-Kajol have together endorsed two brands that are Whirlpool and Tata Indicom. And advertisers are hoping that the other famous couple, Abhishek Bachchan and Aishwarya Rai along with his father Amitabh would relent and be up next. It is estimated that the trio together could be worth around Rs.700 million.